About Us

Hanky Panky has been redefining comfortable lingerie since 1977, when founder and designer Gale Epstein created an early lingerie piece from a vintage handkerchief. What began as an imaginative experiment grew into a distinctive American lingerie brand known for combining playful femininity with an emphasis on comfort. The brand's iconic Original Rise Thong was introduced in 1986 and helped establish lace thongs as an everyday wardrobe essential rather than simply an occasion piece.

Today, Hanky Panky's collection goes far beyond its famous thong. Signature Lace® remains one of the brand's defining materials, valued for its stretch, lightweight feel, and ability to move with the body. The underwear collection includes Original Rise, low-rise, natural-rise, and high-rise thongs alongside boyshorts, V-kinis, French briefs, bikinis, and full-coverage styles. Different silhouettes make it possible to choose the level of coverage and rise that fits your wardrobe and personal preference.

The fabric selection also provides different approaches to everyday comfort. Signature Lace® offers a lightweight stretch-lace feel, while Supima® Cotton provides a breathable alternative. BreatheSoft™ microfiber is designed for a smooth feel under close-fitting clothing, and DreamEase™ Modal focuses on soft comfort for lounging and sleeping. Leakproof options provide an additional functional choice, combining intimate styling with an absorbent gusset for added protection.

Beyond underwear, Hanky Panky offers bralettes, bras, camisoles, lingerie, chemises, bodysuits, swimwear, sleepwear, and coordinated pieces. Signature Lace® can be found across several categories, allowing shoppers to create matching sets or simply choose individual pieces based on how they want to feel. For nighttime dressing, the collection includes camisoles, gowns, chemises, and other relaxed silhouettes that bring the brand's lace-focused aesthetic into sleepwear and loungewear.

Hanky Panky is ultimately about making intimate apparel feel personal, expressive, and genuinely wearable. Whether you prefer delicate lace, breathable cotton, smooth microfiber, soft modal, or functional leakproof underwear, the collection offers multiple ways to build an everyday lingerie drawer around comfort and individual style. From the iconic thong to modern bralettes, lingerie, and sleepwear, Hanky Panky continues to pair playful design with practical wearability.